2012-07-26

Social networking revenues exceeding $ 16 billion


Games company famous "zynga" grow to become the largest social network for games
Revenue for social networks this year's $ 16.9 billion, according to a report by Gartner Research of America.
And predicted the company to reach revenues from social networking sites ads only to the $ 8.8 billion this year.
In addition, it will double its revenues from social gaming figures for previous years, which could amount to 6.2 billion dollars according to the agency reported, "reports the Middle East."



The report notes that social networking is still in its early stages of building advertising business models despite the maturity of the experience of Facebook, which has $ 1.06 billion in the first quarter of last year.


The "Twitter" has expanded Alngredat promotional advertising, where advertising has become the platform easy accessible by a broad spectrum of companies, and with the proliferation of major brands, the company expects its growth in advertising to reach $ 540 million by the year 2014.


The study showed the growth of social networks for games, where the two networks has made mobile phones that operate on only two, "we do" and "Jeria" Aliapanitan annual revenue growth in each of which sales exceeded $ 1.8 billion.


The gaming company famous "Zenga", which accounted for 12% of the proceeds of Facebook in 2011, are now growing to become the largest social network for games.


Despite the growth in the number of users and rates of employment and revenue, the report of Gartner pointed out that there will be spikes in revenue until the year 2016, as the chances of achieving growth in revenue will be present, but will not be able new services to achieve any significant returns in social networks even 2016, although the greatest impact on growth in social networks will be by advertisers.


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